TYPe

1 DO NOT RIGHT-justify type

Make sure the alignment chosen makes all areas of text legible and consistent with the design and guidelines. Left-aligned text is easier to read and set. Justified text is harder to set without inevitable word spacing problems.

3 DO NOT DISTORT TYPE

Click on the paper to see what's wrong.

2 the right ellipses

The ellipses (in blue) is a three periods preceded and followed by a space. It is not three periods (shown here in black), but a special character that comes with some fonts. There are subtle, but important differences: dot's size, space...

7 HANGING PUNCTUATION

Place the punctuation outside the margins — outside the left or right alignment of the rest of the text—. The punctuation marks, such as quotation marks, hyphens, and ending punctuation floats or hangs in the margin creating a more visually pleasing text alignment.

8 YOUR EYES

FIRST

When assigning size hierarchies, forget some given measurement rules, and trust your eyes. Sometimes the optical criteria is the best way to go.

 

Click on the ruler and the pencil

5 HYPHENS & DASHES

Hyphens are used to hyphenate compound words, to break words, and between non-continuing numbers such as phone numbers. En dashes are used to connect continuing or inclusive numbers, example: time and dates, page numbers, and so forth. Em dashes are used to denote a sudden break in thought that causes the end of a word. They enclose words or phrases and create strong breaks in the structure of sentences.

6 NON-lining figures

When using numerals in running text, utilize the non-lining figure (           )—if available in the type family—.

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4 PLEASE,

DO NOT

AIRQUOTE

Do not use dumb quotes either ( " ).
Only typographers quotes recommended ( ).

9 ADJUST your paragraph's LEADING

Click on the paragraph to fix this mistake.

Typography is defined as the art and technique of arranging type

BASICS

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to fix this mistake.